Marketing & Business Development Workshop

This year are excited to present two jam packed days of relevant & timely information with implementable takeaways for our Marketing & Business Development professionals!  

On day one, Eric Isham of OMNICOMMANDER will focus on Marketing and Brand synchronization efforts through your website and digital channels.  On day two, award winning sales and Business Development professional, Josh Allison of ThinkCafe will dive into CU business development and the tools needed to build relationships and trust with key target market and prospects. 

A lasting first impression is made within seconds and your website is your first online impression with your current & potential members.  If you ever wonder “Can I just edit my existing website or should I start over?  Let Eric arm you with the info to help you decide.

• Weighing your options: Total Website Overhaul or Website Replacement?
• Why Mobile Responsiveness is so Important
• Creating Brand Identity & Maintaining Brand Synchronization in your Marketing
• Achieving Organic Search Engine Optimization
• ADA Website Compliance:  You’re not as done as you may think
• Avoiding Information Overload and Message Dilution in Print and Digital media
• Learn Proven Calls to Action for Increased Membership!

Our Business Development session will not only help BD professionals to better define their role and their value but also to learn simple and effective concepts of Advanced or Complex Sales. This session will include:

• An overview of the CU BD industry, what’s working, what’s not
• A walk through of 3 award winning CU BD program 
• Why many BD professionals struggle to define their value and how to change that
• The power of the prospect pipeline and how to manage one
• Leveraging follow-up frameworks when building new relationships
• “3, 4, 5 & 6”: Learn 3 important soft skills needed for sale success; 4 tips for smarter networking; 5 tactics for cold calling success; 6 strategies for gaining trust and influence
• Deeper understanding of the CCR Connection Principle (Connect, Create, Relate)
• Increase product cross sell success with the L3 selling strategy
• Leverage confidence for closing and follow up 
• And much more!  

Location

Book a room in our group block at $139/night – click here to book online or call 1-844-777-GOLD and identify yourself  as with LCUL. Room block closes 9/21.

Educational Investment  

$435 for the full 2 day program or register for either single day program for $250.  

*For the purposes of those applying for a grant, the registration fee includes food and beverage valued at $70 pp which cannot be deducted from the cost of the program.

Meet Your Speakers

Eric Isham is the Founder and CEO of OMNICOMMANDER, the leading financial technology firm specializing in ADA compliant website design, social media and marketing for credit unions. Eric has been in the Financial Technology space for over 20 years where he has specialized in payments, internet banking, core processing, business development and course, website design. He created OMNICOMMANDER to address the gap in website design and social media for credit unions.  

Josh Allison is obsessed with helping leaders and teams reach their full potential in the new and evolving workplace. He is the Founder and Chief Ideator for ThinkCafe. During his decade at Horizon Credit Union, he helped reach over 11,000 youth through award winning business development and outreach programs. In 2014, Josh, a Credit Union Development Educator (CUDE) was recognized as the CUNA Business Development Professional on the Year and was also peer nominated as a “Credit Union Rockstar” by CUNA in Credit Union Magazine.